date:Jul 17, 2013
final consumer, whether that is what we call the table rice market, the food service market or the industrial market, USA Rice Federation Chief Operating Officer Bob Cummings said.
How that rice would compete with the grain in Japan is an open question. Though short grain rice like Koshi Hikari is the favorite, the California rice industry has been working for years to cultivate a taste for the states medium grain, also known as Calrose.
It would seem their efforts are paying off. Since early