date:Jul 16, 2013
utrition bars. For example, in the last 30 days, 55% of consumers who ate at least one nutrition bar were women. Female consumers of nutrition bars outnumber male counterparts 15.2 million to 12.4 million.
However in contrast, men account for 64% of high-volume users of sports drinks, with younger men most likely to purchase them.
The reports also covers the types of fitness activities these sports nutritional products consumers pursue, noting that individual pursuits rather than team sports a