date:Jun 22, 2012
The prototype juices are one of two new product lines devised by the group, which clocks up annual sales of about$300m (236.4m), food technologist Eli Budman told FoodNavigator during a trade tour of Israel.
There is not such a product on the market, said Budman. There are products called 'light juices', but if they have reduced sugar it is because the juice is diluted and it's therefore a kind of a juice drink, not a pure juice.The challenge was the reduction of sugar contained in the fruit,