date:Jul 16, 2013
o Modelo, owned by Ambev, a distributer of beer and soft drinks originally based in Brazil, and Cervecera Cuauhtmoc Moctezuma, which was recently purchased by Heineken. Grupo Modelo owns the common Mexican beer brands Corona, Modelo, Pacifico, and Victoria, which together dominate 57% of the beer industry in Mexico. Cervecera Cuauhtemoc Moctezuma, with Indio, Dos Equis, Tecate, and Sol, makes up 41% of the industry. The two companies do so by holding exclusivity agreements with a large number of