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Coke takes first US dairy steps with ‘next generation’ beverage brand
date:Jun 22, 2012
of providing customers and consumers with additional beverage choices, Francis added.

Deryck van Rensburg, president of Coca-Cola North America Venturing and Emerging Brands (VEB), said:This new brand is part of an exciting category for consumers and retailers that is still in the early stage of its growth potential.

Van Rensburg said he viewed the tie-up as another example of how the Coca-Cola system could participate in the development of the nextgeneration of beverage brands.

A Core Power

03/07 08:08