date:Jun 19, 2012
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According to the research report,Dairy Meal Solutions: Merchandising Solutions,unit sales of the milk-based dairy products sold across the displays increased by 28.8%, while dollar sales witnessed an average increase of 29.8%.
This was achieved without the use of promotional pricing or additional marketing support.
Retail-manufacture cooperation
Rebecca MacKay, vice president of strategy, insight and planning at Dairy Management Inc. which helps build demand for the dairy products - ha