date:May 07, 2012
, 85% of alcohol consumption in China is with a meal, with the on-trade playing less of role even though it has developed significantly in the last ten years. Like Western consumers, China's drinkers are becoming more sophisticated and wise to the big sell.
But what of other categories? Budweiser has proved a success, with its regal overtones (the King of Beers) and the Budweiser Ants somehow endearing themselves to China's beer drinkers.
Vodka has yet to establish itself, Riley added, alth