date:Jun 16, 2012
The transaction includes the production, distribution, sales and marketing of the Sarson's, Haywards and Dufrais brands, the associated private label business, the Middleton site and the pickled beetroot and piccalilli lines at the Group's Bury St Edmunds factory
The sale is expected to complete by the end of July 2012.
This agreement is a part of the company's strategy to focus on its eight power brands, Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto and Batchelors, and dives