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Self-diagnosed lactose intolerance drives sales of lactose-free dairy products
date:Jun 15, 2012
e and it was expensive and that is why it remained a niche market.

The other 50% in down to consumers,he added.

A trend of self-diagnosed lactose intolerance in Europe and the US has significantly boosted demand for lactose-free dairy products.

Lactose intolerance is a condition where people cannot digest the lactose found in milk.

Around 5% of people in the UK are officially lactose intolerant; however self-diagnosis has driven this up to around 15%. Self-diagnosis is a real driver for the

07/02 14:12