date:Jun 15, 2012
In a recent interview withMarketing Magazine, Danone Waters' interim marketing manager in the region, Sandrine Delabrire, said the firm had high hopes for line extension Volvic Juiced.
This mineral water and juice blend was launched in the UK in March, at a suggested sale price of 99 pence for a 500ml bottle, and although flavoured waters are nothing new in the waters category, Danone has upped the ante by incorporating real juice with this launch.
For instance, the Orchard Apple variety (ther