date:Jun 14, 2012
rdan said.
But the real sweet spot, Mr. Riordan said, are areas where a dominant brand owns the category, innovates and differentiates, and has good profit margins. When you have that, he said, it allows private label to play in that same area and get the advantage of that margin halo. He identified coffee as one of those opportunities.
We have today single-serve products that work in the Keurig machine, he said. After Oct. 1, we expect to have ground roast coffee that will work in the machine.