date:Jun 14, 2012
rs are losing track that they are even a private label purchaser, he said. For example, he pointed to Kroger, which offers a Kroger base brand and also has Private Selection, which is the companys premium offering. Super Value, meanwhile, has the Super Value base brand as well as the Culinary Circle high-end premium brand. The products in all cases are private label, though.
For TreeHouse specifically, the goal is to be in the categories that offer high growth potential as well as high returns o