date:Jun 14, 2012
serious harm
The ASA added that Clearcast (a company providing advertising compliance services to major broadcasters), restrictions that meant children who saw the ad were likely to be supervised by parents or a carer, but the ASA said that these controls were insufficient.
Such was the potential for serious harm that would result from emulation by young children, we considered that the scheduling restriction was insufficient to minimize the risk of young children seeing the ad.
We judged tha