date:Jun 14, 2012
was booming, brewers needed to compete more cleverly than before to engage with key Chinese consumer groupswho will be key purchasers in the coming years, including the youth and womens markets, as well as connoisseur drinkers of premium beers.
In global NPD terms, the US accounted for 22% of new beer launches in 2011, followed by Finland (7%), the UK (6%), China (5%) and France (4%), Mintel said, pointing to a product innovation need.
China's beer market still needs to see more innovation in