date:May 22, 2013
e with our V8 V-Fusion line, she said. Our innovation in this space has had mixed results.
Ms. Morrison said shes optimistic Campbells can turn its performance around by taking a page from its U.S. Soup playbook and focusing on two things: Laser-like attention to the basics and a focus on expansion in faster-growing spaces in the category.
V8 is a very strong brand with unsurpassed credentials in health and wellness, she said. Over time, I believe we can reverse the declining trends in our she