date:May 22, 2013
th some retailers we had a later start than we had planned.
We now have a clearer understanding of the best way to shelve our new dinner sauces, and this will be a major thrust for us in fiscal 2014.
Despite some of the initial challenges in getting shelf space, Ms. Morrison said the good news is consumer repeat was very strong.
Those who try it, buy it again, she said. Next year we will expand this platform with the launch of Campbells Slow Cooker Sauces, which address another large dinner b