date:Jun 14, 2012
declines in distilled spirits sale.
But US net sales fell in 2011, with Brown-Forman admitting lost market share in recent periods, emerging markets provided 40% of underlying net sales growth, led by Mexico and Turkey.
Tennessee Honey creates positive halo effect
Brown Forman has high hopes that line extensions such as Jack Daniels Tennessee Honey (a whisky blended with a honey liqueur, pictured below) which it claims is the first spirits brand to ever advertise on Twitter could improve it