date:Jun 13, 2012
ket demand of natural colour outpacing the synthetic colours.
Predictions for the market for 2013, suggest the market for natural colours, and especially beta-carotene, is huge, said George.
When the target market is for kids, like for confectionery and for ice cream, then it is very important that you can sell on the bases of natural colours
Cost of change
George did concede that shifting from synthetic to a natural colour nearly always results in some form of cost impact. But he noted that