date:Jun 13, 2012
tainable sourcing was growing in importance particularly among the middle-classes in developed markets.
Many confectioners, such as Mars and Ferrero have spotted the trend and have made pledges to source only certified cocoa over the next eight years.
According to Morris, packaging will be another way confectioners can stand out. He said that packaging, such as share-bag with reseal strips that can maintain freshness and allow portion control, would appeal to health conscious consumers
KMPG a