date:Jun 13, 2012
ensient said the intensely sweet and artificial taste meant that conventional energy drinks were almost exclusively favoured by young people.
Thus, the firm claims that: with natural ingredients, well-balanced nutritional profiles and authentic tastes, its new generation of drinks will appeal to consumers over 30.
Boost and crash
Over 30s tended to prefer a gentle form of energy supply, and wanted to avoid products with a knownboost and crasheffect, Sensient added.
The companys new flavour c