date:Mar 14, 2012
year on year.
Meanwhile, a squeeze on prices coupled with rising input costs means that liquid milk is a less attractive category for branded manufacturers. The strength of supermarkets own-label sales, as well as the fact that liquid milk is often used as a loss-leader, serve to drive the price of liquid milk down and mean that, even as sales volumes in the category have risen in recent years, value sales have declined.
While Dairy Crest may remain focused on its core categories and look for a