date:May 06, 2013
gging.
I think the real issue there is our innovation, said John Bryant, president and chief executive officer. And the innovation in the category needs (to be) more nutrition- and benefit-oriented and, quite frankly, less about pricing and merchandising.
Forthcoming products that promise health benefits include Kashi Heart to Heart Chia, Raisin Bran Omega-3 and Special K Multigrain. Addressing another weakness in the category, Kellogg is redefining ready-to-eat cereal by offering different fo