date:May 06, 2013
Peanut butter-flavored Pop-Tarts, Kashi chia cereal and Town House pita crackers are among the launches planned by Kellogg Co. in the coming months.
The company offered a peek into its product pipeline during a May 2 call with financial analysts to discuss first-quarter earnings.
To strengthen softer segments, including snacks and cereal, Kellogg is leaning heavily on innovation. While growth in childrens cereals remains solid, adult consumption, particularly that of high-income boomers, is la