date:Jun 12, 2012
further enhance its international scope. We are looking forward to the next phase of our growth story,he added.
Extensive cider activity
Alexis Nasard, Heineken chief commercial officer said:We are excited about Stassen Ciders and its employees becoming part of the Heineken company. Stassens strong RD and innovation capabilities will serve us well in a time when there is a lot of new product activity in the category.
Consumers around the world are increasingly intrigued by cider and its uniqu