date:Jun 12, 2012
reach thenext frontier in terms of flavour, given widespread consumer interest in flavoured spirits (notably within new demographics) in recent years.
This is fuelling growth across the US rum category, with collective volume sales of dark and white rums up steadily since 2008 (222,666 litres) with the latest Euromonitor data sent to BeverageDaily.com today forecasting growth to 246,367 litres in 2014.
Throughout this period the research firm expects white rums (130,513 litres in 2014) to exc