date:Jun 12, 2012
The company said he was charged with bringing acreative, innovative and consumer-centredapproach to PepsiCo's brands, with a strong focus on its top 12 global brands Pepsi, Lay's, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7-Up, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.
PepsiCo president John Compton said brand innovation was vital to capitalise on world growth opportunities.
He said:It is important for our brands to have a consistent and compelling 'voice' across geographies,