date:Jun 09, 2012
As the official shopping partner of theBig Brotherhouse, Morrisons will supply food, grocery and household products.
Previously, products within the house had white stickers over the labels. But the housemates shopping will now be delivered in Morrisons shopping bags and a proportion of products will be from the Morrisons own range or the M Savers range.
The deal was brokered by the brand consultancy MEC Access. Morrisons will also support the partnership with in-store marketing.
Official sho