date:Dec 14, 2013
a major driver of value creation, and on its strong positions in emerging markets.
Being number 1 means firstly being the one who is the driver of the industrys growth. But it is also a mind-set. It is the mind-set of one who dares to create, to innovate, to change the rules. This is why innovation is at the heart of our strategy. Pernod Ricard is well established globally, in particular in emerging markets, which are now key drivers of our growth. We were pioneers in Asia, and we are now lea