date:Dec 14, 2013
Created in 1975 in France, Pernod Ricard has rapidly expanded over the past decade, through both organic growth and acquisitions. The Group is now the world co-leader of the Wine Spirits industry. Our ambition is clear: we want to become number 1 in the industry.
Capturing leadership means choosing a sustainable growth model: at Pernod Ricard, this strategy is illustrated by the upscaling or Premiumisation of our complete portfolio of international brands. The Group also relies on innovation,