date:Jun 09, 2012
According to New York-based research firm Sanford C. Bernstein, Greek yogurt is set to continue to capture a larger share of the US yogurt market from non-Greek offerings with manufacturers, Danone and Chobani, driving the growth.
The product, which is viewed as healthier alternative to regular yogurt, has witnessed dramatic growth in recent years increasing its share of the overall US yogurt market from 1% in mid-2007 to 35% in mid-2012.
Chobani holds the largest share of the US Greek yogur