date:Jun 09, 2012
Alpro was summoned to court in the town of Breda by the Dutch Dairy Association (NZO) over its use of the term to market and advertise its Mild Creamy soy-based range of products the use of which the NZO called misleading.
Under the granted injuction, Alpro can no longer use the term yoghurt, yoghurt variations and yoghurt cultures to market and advertise the product in the Netherlands.
The judge, however, permitted the firm to use the term yoghurt variation in combination with the word plan