date:Jun 08, 2012
ants have introduced brands including Dry Dock, Platinum Blonde, Maxx Blonde, Gage Roads, Wahoo, Pils and Blue Angel brands that are cutting into the major players margins.
Since their launch in 2009, Woolworths and Coles brands, Maxx Blonde and Platinum Blonde, have reduced the market share of Fosters market leading Pure Blonde brand, from 50% of the low-carbohydrate beer market to just over 40%.
As of 2010, private-label beer accounted for about 3% of beer sold and the report forecasts that