date:Jun 08, 2012
London-based design agency Blue Marlin said that a new graphic and structuralpackaging design (below right) provided J2O with better shelf stand-out in its on-trade (bar and restaurant) heartland, with a look that aspired to be upmarket, contemporary, distinctive, impactful and ergnomic.
The graphic design featuresa vibrant new colour palettewhich, combined with intricatesplash and drip detailing, visuallycommunicates J20s fruit taste and liquid refreshment,the agency said in a statement.
Blue