date:Jun 08, 2012
ucts interacting with consumers as if they have a personality.
He gave the example of bottled sports drinks designed to access users social profiles to remind them when they next need to hydrate and provide health advice tailored specifically to that person.
Chapman adds:Take it a step further, and if we allow multiple products that we consume on a regular basis access to our social profiles, they will communicate with one another and manage our daily lives.
Food and drink firms in the hot 1