date:Jun 08, 2012
The smoothie company topped the Headstream 2012 Social Brands 100 list, which aims to provide arobust benchmarkof social performance across different sectors and companies, from technology to fast moving consumer goods (FMCG).
It praised Innocent for its innovative and entertaining approach to communications, having a strong brand spirit and engaging with people on a one-to-one level.
Other food and beverage companies that made the top 20 were Cadbury, ranked 7th, Lurpak and Red Bull, sharing