date:Mar 28, 2013
id digestive health.
More typical health claims for sauces were the no or low variety. No gluten was the number two claim for new sauces in 2012, with 16.1% of sauces touting the elimination of gluten, up from 12.3% of launches in 2011.
Sodium-related claims also rose in 2012, with 5% of new sauces making a low sodium claim, up from 2.5% in 2011. Sodium content matters to consumers. The Shopping for Health 2012 survey ranked sodium as the top concern among label-reading consumers, with 67% say