date:Jun 07, 2012
provide consumers with customisation and price segmentation, pods will continue to take share from other coffee types.
Of the machines available in the US, he added, Keurigs was popular for its speed, ease of use and affordability, while the firm had struck licensing deals with Caribou, Starbucks and Dunkin Donuts that allowed at-home consumers to recreate an on-trade experience.
The expiry of GMCR's K cup meant that more coffee roasters would also make pods for Keurig machines, thereby drivin