date:Jun 07, 2012
he latter market to go the same way.
US consumption differences
Firstly, due to lower average off-trade coffee consumption of 276.4 cups per year in the US (395.1 in France), while the French preferred stronger, shorter coffee drunk throughout the day, as against the US preference for coffee in the morning.
Feliciano said:Because of these fundamental differences in consumption, it is unrealistic to think that the US market can reach the levels of France; however, as manufacturers continue to