date:Jun 07, 2012
w single serve cups of coffee similar to beverages they purchased in local cafs,Feliciano said.
Many thought the recession might change things, due to premium positioning for pods, but Feliciano said that Nestl targeted affluent households with Nespresso, which led to pods overtaking standard fresh ground and fresh coffee beans in terms of retail sales taking a 50% value share.
But despite on the go lifestyles for both French and American consumers, Feliciano said it would be nave to expect t