date:Jun 07, 2012
Thats according to Euromonitor International drinks analyst Jonas Feliciano, who said that growth reported by Green Mountain in early May was well below the 50% the company had sought.
After the firms stock price fell, analysts blamed both market leader Green Mountain Coffee Roasters (GMCRs) inability to forecast the market and uncertainty over upcoming patent expirations in September 2012, he said.
But whether or not GMCR will lose share once their monopoly on the K Cup model expires, coffee