date:Mar 15, 2013
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To ensure efficiency in production lines, for instance, ConAgra CEO Gary Rodkin says the company pushes differentiation as far downstream as possible. For some product lines, he said there are no changes made until the very end, when a different seasoning or packaging is applied.
Pantry staples such as saltines are less likely to have significant differences as well, because people expect certain qualities for such products. There's also less room for variation with products that