date:Mar 15, 2013
ands. These include national name-brand companies that make store brands on the side as well as businesses that specialize in making store brands.
The store-brand specialists often focus on certain product categories as well, said Mike Minasi, Safeway's president of advertising and marketing. Overhill Farms, a company based in Vernon, Calif., for example, is known for making frozen foods, he said.
And not all store brands are made by outside companies. Kroger, for instance, has 37 plants that