date:Apr 28, 2012
at lapsed cola users are coming back into the cola category.
Its secured almost a share point just weeks after launch
But it was important not to get too carried away - at least not yet, she cautioned.
Now I want to make sure that you hear the appropriate caveat. It's too early to call this brand and say it's a gigantic success. But what's surprising to us is a few weeks after the launch, it's now almost one share point, which has not happened in a long time in any new product launch.
So we are