date:Jun 02, 2012
ler towns and semi-urban areas. Apart from the 750 distributors added in dairy and fresh products segment, GCMMF also added 150 super distributors through the implementation of its new 'hub spoke' model, to reach the smaller markets.
Retailing continues to be an important strategic initiative for GCMMF. During the year 2011-12, 965 new Amul parlours have been added, taking the total strength to 6,315, thus reinforcing the wide popularity of this concept. Apart from the 170 parlours at railway