date:Feb 04, 2013
e.
The Kit Kat multi-packs will carry a Quick Response (QR) code that will take consumers to digital sites where they can find more detailed information about the product than would normally be available on a pack.
Nestl plans to roll out the QR codes across its product portfolio in both emerging and developed markets to help people make more informed choices about what to purchase or consume.
We hope that consumers, wherever they are in the world, will use these QR codes to learn more about