date:Jun 01, 2012
Last year, Mars announced it would partner with Fairtrade International, and purchases of Fairtrade cocoa began in 2012. Currently, six Mars products worldwide are labeled through the Rainforest Alliance and UTZ Certified.
Since the company's primary goal is to reach 100% certification by 2020 and encourage more industry commitments to buy larger volumes of certified cocoa, Mars said it will purchase certified cocoa for all products by 2020, even though some products may not be explicitly labe