date:Jun 01, 2012
al procurement and sustainability head for Mars Chocolate. A successful certification program is so important to our effort because it is the most effective tool we currently have to reach millions of cocoa farmers at scale. It took a lot of hard work from farmers, certifiers, and others along the supply chain to meet this milestone, and we are pleased to see their energy paying off.
In 2011, Mars cocoa purchases were certified according to the Rainforest Alliances and UTZ Certifieds standards.