date:Jun 01, 2012
rate of 18%. Of this, about Rs 1.5 billion iscontrolled by organized players - Amul, with annual sales ofclose to Rs 4 billion , is the market leader; while Vadilal issecond with Rs 3 billion of revenues. But, competition isgetting fierce, with regional brands like Nagpur's Dinshaws andBhopal's Top n Town trying to eat into their business. Moreworrisome for Vadilal are the significant expansion planschalked out by national chains Amul and Mother Dairy, as well asfellow Ahmedabad-based ice-cream