date:Jun 01, 2012
the statement, I am more likely to buy premium over standard own-label drink, and 39% agreed.
Best chance saloon
The best chance for own-label alcoholic drink is in the premium segment. Saying, look, its a reputable drink but its a little cheaper than the brands might be,he said.
Thats quite a significant indication of where their interests are I think. But only seven per cent said they liked the look of own-label, so its that image problem.
He added:So if own-label could find a premium way