date:Jun 01, 2012
ory.
Such a quality image does have an impact, and prevents people trying own-label whiskies. Theres still that stigma attached. Also spirits have more specific recipes [than, say, lemonade or biscuits] that are harder to replicate.
People like the taste of Jack Daniels and wouldnt consider anything different, whereas if you take rice, its very hard to distinguish between Uncle Bens and own-label in a blind tasting.
Wisson said Mintel had asked adult alcohol drinkers whether they agreed with